About WildButChic

Think Wild But Live Chic

About WildButChic

WildButChic is founded by Lin Yu Che in 2015 in Taiwan. It is a place to explore and experiment on design in all fields.  It also provides all kinds of design services, including brand identity, logo, web UI, app UI, packaging, animation, as well as interiors.

At WildButChic, the best designs are the ones communicate the best, not just look the best.

About Me

I am Lin Yu Che, I  have been working as a graphic designer and art director for since 1998 in Taiwan. I helped many businesses to shape their visual identity. I love to explore new possibilities but always keep balance between business goals, budgets and creativity. My design style is clean, humorous, and straight forward.



KKBOX Group / 2017-now
Design Consultant

My job is to coordinate visual identity across all KKBOX brands, and design offices for each BU. I also design website and printing materials for internal use. I am now in charge of producing a line of products, such as t-shits, mugs, and tote bags for employees and KKBOX members.

KKBOX / 2012-2016
Senior manager of design

I was responsible for building a design team growing from 5 to 14 designers in 2 years. I also created brand images and make sure its consistency. I was also in charge of product UI, managing designers, and working with local and overseas offices in Japan, Malaysia, Singapore, Thailand, and Hong Kong.

KKBOX / 2000-2012
Design Consultant

Design brand identity and making guideline. Design marketing material, App UI, and Web UI.

BAGADESIGN / 2007-2012
Co-founder and creative director

Founded BagaDesign with a partner in year 2007. We offered design services including packaging, logos, websites, and brand consulting. Through years of running the studio, I gained my experience on various design fields and knowledge of industries, as well as how to manage a design team of 6 memebers. I also designed, manufactured, and sell few tote bags, T-shirts, greeting cards and stickers.

Freelancer / 2001-2007
Freeimage Design Studio / 2001-2003
Junior Designer


2007 International Poster Biennale in Warsaw

2007 Taiwan International Poster Design Award

2008 Golden Bee – Moscow International Biennale of Graphic Design

2008 green earth – international graphic design competition

2008 Taiwan Graphic Design Award Gold

2010 Taiwan Graphic Design Award Gold x2

2010 Taiwan Golden Pin Design Award select x2

2010 Taiwan Creative Encyclopedia x2