KKStream Visual Identity System

design proposal


KKStream is a technical company under KKBOX Group. It’s main business is to offer technical solutions for online video streaming services in Japan and Taiwan. The original logo is too ordinary and unable to relate to KKBOX. So I decide to re-design the identity and propose.

The new logo is more resemble to the logo of KKBOX, and still keep the original concept of highlighting the letter “S” as “solution” and ” streaming”. The new font and the shape of “S” look more modern and clean than the old one.

There is no design system or guideline for the old logo. Thus I also developed the whole identity system with color palette and typography.