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KKBOX Music is the world first online music streaming service since 2001. I helped KKBOX building the brand image before they launched. The current brand image system was originally setup from 2012 with a brand consultant. Over the years as the company getting bigger, in order to build stronger, and consistent brand image, I established the new color palette, typography, and most importantly, the illustration style to the guideline. The illustration is based on the game “Sim city”, indicating people exploring the city in isometric grids to discover new music or finding the people with same music taste.
The the illustration and the dialog box has become the signature of KKBOX brand.
Illustration: Jaco Huang